Understanding Consumer Segmentation for More Effective Marketing Get Started Call-for-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction Consumer segmentation refers to grouping a large market into relatively smaller markets based on their characteristics, including demographic, behavioral, psychographic, or geographic. Some of these…