New Product Development: How Companies Utilize the Power of Research Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction  The systematic integration of research is one of the major strategic levers that define New Product Development best practices and ensure that…