Measuring the ROI of PR Campaigns Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction It is necessary for assessing PR effectiveness, discerning the appropriateness of funds dedicated, and designing the following activities after implementation, the importance of measuring the ROI…