Nigerian FMCG firms raised promotions as shoppers bought less. How to measure whether a promotion grows volume or just buys sales you already had.
Trends, Shaping the Future of Market Research and Marketing The earliest recorded instances of market research surfaced around 1920s when Daniel Starch came up with a concept that advertising must to be enticing to the sensory organs in order to be seen, to be read, to believed, to be remembered, and most importantly, to reacted to, in order to be…
Navigating the digital landscape: using data analytics for market research Introduction Deploying data analytics to carry out market research is a concept that wishes to shed light on how businesses can integrate data analytics instrument and techniques to accumulate insights from various virtual mediums for the purpose of market research objectives. By assimilating how these patterns yield positive results, companies…
Market research is a key component for many businesses when developing a marketing strategy, providing a fact-based framework for optimizing profitable sales that can tell the difference between smart decisions that advance your business and bad ones that could ruin it. Market research provides important information/information about competitors and existing products/services. The results provide a deeper understanding of what it…
How to conduct effective market research on a limited budget In starting up a new business, either the idea has been in existence or it is a new one, thorough market research needs to be done for effective delivery of your product and services. This blog post aims at emphasizing on how to conduct effective market research on a limited…
Navigating the digital landscape: using data analytics for market research Introduction Deploying data analytics to carry out market research is a concept that wishes to shed light on how businesses can integrate data analytics instrument and techniques to accumulate insights from various virtual mediums for the purpose of market research objectives. By assimilating how these patterns yield positive results, companies…