Leveraging Traditional Media: A Comprehensive PR Strategy for Established Brands Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction It is also commonly, and perhaps accurately in some cases, referred to as ‘old media’. Traditional mass communication – also known as…