Why Long-Term Strategy Is Making a Comeback in Africa
For years, African businesses lived quarter to quarter. Survive this month. Pivot next month. Stay agile. Short-term thinking was the only rational response to volatility. Currency crashes. Political shifts. Supply chain disruptions. The pandemic. But something is changing. Across the continent, long-term strategy is making a comeback. Not the old rigid five year plans. Something smarter. Scenario based. Capability focused.…

