brand strategy

Posted in Consumer Insights

How to Use Brand Perception Studies to Avoid Costly Mistakes in Nigeria

by StoneRM_Posted on

How to Use Brand Perception Studies to Avoid Costly Mistakes in Nigeria Introduction Knowing the perception of your brand by the consumer is the difference between dominating the market and incurring expenses in a fast-changing market such as that of Nigeria. Nigerian businesses have the special challenge of creating and sustaining excellent brand equity when their potential consumers are over…

internet, social media, network
Posted in Consumer Insights

How to Build Brand Equity Through Strategic Positioning and Identity Research in Nigeria

by StoneRM_Posted on

How to Build Brand Equity Through Strategic Positioning and Identity Research in Nigeria Introduction The marketplace in Nigeria is developing at a very fast rate, and the development of a strong brand equity has become more important than ever. Nigerian businesses have never had as many consumers (more than 200 million), a rising number of people with access to the…

apple, chair, computer
Posted in Business Advisory

Data-Driven Brand Strategy: Turning Insights into Competitive Advantage in Nigeria

by StoneRM_Posted on

Data-Driven Brand Strategy: Turning Insights into Competitive Advantage in Nigeria Introduction The current dynamic of the Nigerian market is changing very fast, and intuition is no longer sufficient to remain competitive. The amalgamation of the digital change, evolving consumer trends, and market competition has transformed data-driven decision-making to be not only beneficial but a survival measure. Nigerian companies that embrace…

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Posted in Marketing and Communications

Brand Equity: Why It’s Your Most Valuable Asset (And How to Grow It) in Nigeria

by StoneRM_Posted on

Brand Equity: Why It’s Your Most Valuable Asset (And How to Grow It) in Nigeria Introduction Why does one brand outperform another in the Nigerian competitive business environment, where the choice of various brands of fintech apps, FMCGs, and similar is overwhelming consumers with numerous options every day? The solution to this is brand equity, an intangible but influential resource…

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