African Continental Free Trade Area strategy 13. Target Audience Keywords strategic planning consultant

Why Long-Term Strategy Is Making a Comeback in Africa

For years, African businesses lived quarter to quarter. Survive this month. Pivot next month. Stay agile. Short-term thinking was the only rational response to volatility. Currency crashes. Political shifts. Supply chain disruptions. The pandemic. But something is changing. Across the continent, long-term strategy is making a comeback. Not the old rigid five year plans. Something smarter. Scenario based. Capability focused.…

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