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Posted in Investment Advisory

Cost-Benefit Analysis Simplified: Tools for Smarter Project Decisions in Nigeria

by StoneRM_Posted on

Cost-Benefit Analysis Simplified: Tools for Smarter Project Decisions in Nigeria Introduction The dynamic business environment in Nigeria is increasingly demanding performance decisions when it comes to projects. Organizations have scarce resources and are faced with volatile economic conditions and growing competition, which require powerful analytical resources to assess prospective investments and initiatives. One of the most valid modes of determining…

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Posted in Nigeria Business Insights

Corporate Restructuring: Proven Strategies for Business Recovery in Nigeria

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Corporate Restructuring: Proven Strategies for Business Recovery in Nigeria Introduction Corporate restructuring has emerged as a vital strategy in the vibrant business environment of Nigeria to help businesses to maneuver through economic recessions, adopt the market dynamics, and strategize their future business growth. With businesses under pressure due to the currency fluctuations, change in regulations and change in customer behavior,…

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Posted in Marketing and Communications

Brand Equity: Why It’s Your Most Valuable Asset (And How to Grow It) in Nigeria

by StoneRM_Posted on

Brand Equity: Why It’s Your Most Valuable Asset (And How to Grow It) in Nigeria Introduction Why does one brand outperform another in the Nigerian competitive business environment, where the choice of various brands of fintech apps, FMCGs, and similar is overwhelming consumers with numerous options every day? The solution to this is brand equity, an intangible but influential resource…

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Posted in Business Advisory

Feasibility Studies That Matter: How to De-risk Investments in Nigerian and West African Markets

by StoneRM_Posted on

Feasibility Studies That Matter: How to De-risk Investments in Nigerian and West African Markets Introduction Investing in West Africa, particularly Nigeria, presents tremendous opportunities but also comes with unique challenges. From infrastructure gaps to regulatory complexities, the region demands a strategic approach to investment decision-making. This is where comprehensive feasibility studies become not just valuable, but essential. For investors looking…

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Posted in Research to Validate Market Viability for a New Product or Service

Conducting Research to Validate Market Viability for a New Product or Service in Nigeria

by StoneRM_Posted on

Conducting Research to Validate Market Viability for a New Product or Service in Nigeria Introduction Before you launch a new product or service in Nigeria, it is very much important for you to know if people actually want that product or not. However, this can only be achieved through Market viability research. Market viability research helps you find out that…

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Posted in How to Start a Steel Foundry Manufacturing Business in Nigeria: Step-by-Step Guide

How to Start a Steel Foundry Manufacturing Business in Nigeria: Step-by-Step Guide

by StoneRM_Posted on

How to Start a Steel Foundry Manufacturing Business in Nigeria: Step-by-Step Guide Introduction By establishing local foundries, Nigeria can begin to substitute imports with locally produced parts, while simultaneously generating employment across various stages of production; from scrap collection and pattern making to machining, logistics, and quality control. Moreover, the development of local foundries would serve as a training ground…

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Posted in Conducting Market Research and Competitor Analysis for a new financial product in Nigeria

Conducting Market Research and Competitor Analysis for a new financial product in Nigeria

by StoneRM_Posted on

Conducting Market Research and Competitor Analysis for a new financial product in Nigeria Get Started Stonehills Research Tel: (+234) 802 320 0801, (+234) 807 576 5799 E-Mail: info@stonehillresearch.com Office Address: 5, Ishola Bello Close, Off Iyalla Street, Alausa, Ikeja, Lagos, Nigeria Abstract This research takes a stern look at the market and competitor landscape for a new financial product in…

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Posted in Marketing Research Strategies

Marketing Research Strategies

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Marketing Research Strategies: A Comprehensive Guide Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction Marketing management also has a central place in the context of the overall company success as it is a strategic concept that enables the commercial goals…

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Posted in Uncategorized

Guide to conducting Qualitative Research

by StoneRM_Posted on

Guide to conducting Qualitative Research Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction Quantitative research is a critical methodology that helps researchers acquire rich information on human actions and perceptions, explorations of social processes that are rich and complex and…

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Posted in Product Packaging Business: A Startup Guide

Product Packaging Business: A Startup Guide

by StoneRM_Posted on

Product Packaging Business: A Startup Guide Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction With today’s society being so image conscious a company’s product packaging cannot be overemphasized on. It then becomes an issue of how the inside of the…

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