business resilience Archives - Stonehill research and marketing

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How to Design Market Entry Models That Withstand Economic Shocks in Nigeria Introduction Nigeria’s economy presents both tremendous opportunities and significant challenges for businesses seeking to enter the market. As Africa’s largest economy with a population exceeding 220 million people, Nigeria offers substantial growth potential. However, the country’s economic landscape is characterized by frequent volatility, currency fluctuations, regulatory changes, and…

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Risk Management

How to Build Resilient Business Models in Unstable Economies in Nigeria

StoneRM_January 26, 2026

How to Build Resilient Business Models in Unstable Economies in Nigeria Introduction Nigeria’s business landscape presents both extraordinary opportunities and formidable challenges. With a population exceeding 220 million people, Africa’s largest economy offers immense market potential. However, Nigerian entrepreneurs and businesses must navigate currency volatility, inflation rates that reached 32.7% in September 2024, infrastructural deficits, and policy uncertainties. As of…

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