Building Brand Credibility: A Traditional PR Framework for Startups Get Started Call-to-action Tel: (+234) 802 320 0801, (+234) 807 576 5799 Email: info@Stonehillresearch.com Office Address: 5, Ishola Bello Close, Iyalla Off Street, Alausa, Ikeja, Lagos, Nigeria Introduction Building brand loyalty is important for startups looking to establish themselves in competitive markets. This paper examines the importance of brand loyalty, which…